Dubbed _FE, the initiative means that Dignitas will support female esports players with educational, social, and competitive resources, whether they are in beginner, amateur, or professional roles. _FE is a reference to the term used for females in esports. It’s announcing the effort on Women’s Equality Day.
Dignitas already has its female team, established in 2003, for Counter-Strike: Global Offensive (CS:GO), and that team is also playing Riot Games’ Valorant.
Over the next three months, _FE will launch a collection of initiatives designed to advance opportunities for women in gaming and provide aspiring female gamers with resources to become tomorrow’s superstars.
The platform will hold industry town halls addressing issues facing girls and women in gaming, a community website devoted to housing relevant female gaming content, calendars of gaming competitions, media coverage, and resources for women. It will have virtual educational seminars for aspiring pro female gamers and streamers in content creation, social media, media training, brand analysis, and more.
The group will hold female gamer competitions, establish online social communities on Discord, create a female-focused gaming-centric clothing line, hold live events at Dignitas’ headquarters in Los Angeles and greater New York City, and sign new female competitors and creators.
Dignitas’ vice president of talent, Heather “sapphiRe” Garozzo, will head the initiative. The former female World Champion CS:GO player boasts nearly 20 years of experience in competitive esports gaming, broadcasting, marketing, and talent management. She is the only female in the Esports Insider Hall of Fame.
“The building blocks have been in place since Dignitas recruited the women’s team (which then completed as “Dignitas FE”) since early 2017,” Garozzo told GamesBeat. “Our women’s team, our female streamers, and our female front office executives at Dignitas have been passionate about serving as pioneers for aspiring female gamers. All of our women have volunteered their time at universities and attended panels to share their insight with the many women looking for role models in gaming. This year, we knew it was time to spread our knowledge and provide our resources to the broader gaming community.”
She said that all of the group’s female esports athletes, content creators, and female staff are participating, and the males may also participate in the events. The group recently hosted a two-versus-two event where players were paired up together in a competition.
The group will continue collaborating with parent company HBSE and partners Verizon, HyperX, Champion, SIG, ExpressVPN, VIE, and Respawn.
_FE represents the long-time abbreviation used by esports players and teams denoting femininity. The underscore has a dual purpose: Connecting _FE to the greater Dignitas universe and acting as a pathway forward for diversity in esports, Garozzo said.
“Each member of _FE is connected with the entire Dignitas family, incorporated into our many facets of business,” Dignitas CEO Michael Prindiville told GamesBeat. “Collaborative content with our other teams, an increased focus on merchandise catered to women, physical and digital events, and more are all elements our fans can look forward to from this initiative.”
There are five female players on the CS:GO/Valorant team and two female content creators, Hercurlyse and artStar.
Dignitas’ female dual CS:GO and Valorant team is captained by two-time Female World Champion CS:GO player Emmalee “Emuhleet” Garrido, one of the most successful females in esports history. The team also includes Amanda “rain” Smith of Edmonton, Canada, Kiara “milk” Makua of Hawaii, Melisa “Theia” Mundorff of Pennsylvania, and Juliana “showliana” Maransaldi of Sao Paulo, Brazil.
_FE’s content creators include Herculyse, a TikTok star with 20,000 new followers per month, and former World Champion Carolyn “artStar” Noquez — a two-time Female World Champion esports player turned Twitch variety streamer.
A 2019 Newzoo study found women make up 46% of the gaming industry; Momentum Worldwide reported 29% of esports fans are women. According to WomenInGames.org, 71% of respondents say women aren’t represented enough in esports and gaming. Momentum Worldwide noted 62% of female esports fans do not believe brands market to them.
The first _FE virtual event will be a live, digital panel on September 30, featuring female executives, athletes, and creators from the gaming and entertainment spaces; interested attendees should join this Discord to attend.